Ft. Mitchell, Ky. (January 2, 2024) – BE NKY Growth Partnership (BE NKY) received Pinnacle Awards for its website, www.BE-NKY.com, and company rebrand. The Pinnacle Awards recognize and celebrate regional excellence in marketing in the Greater Cincinnati region.
BE NKY won first place in the “Best Digital Strategy & Execution” category for our company website redesign and launch in conjunction with our rebranding and new name, introduced in March 2023, which won third place in “Best Brand Launch or Rebranding Effort.”
“Our website is the front door for site selectors and companies considering locating in Northern Kentucky,” said Lee Crume, CEO of BE NKY Growth Partnership. “We are proud to have our new name and website recognized among the best marketing efforts in the Cincinnati region in 2023.”
The prior website was built in 2017 and was very restrictive for any updates or changes. Our new website is more adaptable to change, graphics and data are showcased, and it’s more visually interesting and easier to navigate for visitors.
The website features important insights from our 2022 Target Industry Study. We launched the redesigned website in November 2022 and then updated it to align with our new name and branding in March 2023.
Our website redesign, copy, and analytics, was led internally and created by 5 Whys Marketing, featuring Gina Bonar, Beth Kaiser, and Carolyn Dickerson. Our new name was developed collaboratively with our team, BE NKY board members and investors, and other elected and community leaders, with BLDG Brands leading the name, design, and branding project.
We also congratulate St. Elizabeth Healthcare, the Kenton County Public Library, and Covington Business Council on the Pinnacle Awards they received at the ceremony on Dec. 6, 2023, at the OTR Stillhouse.
BE NKY also won three 2023 Excellence in Economic Development Awards from the International Economic Development Council in September.
The BE NKY website received a Gold Award in the category of “General Purpose Website,” which are those designed to promote city, state, or regional economic development organizations.
The Northern Kentucky Atlas, launched in late 2022, received a Silver Award in the “Special Purpose Website” category. BE NKY developed the Atlas in collaboration with Chicago-based analytics company Metopio to be a “go-to” source for data pertinent to our region to help inform policymakers and arm community members with the information needed to affect change.
The Atlas is a data visualization tool that features close to 200 unique data variables on a wide-ranging set of topics for Boone, Kenton, and Campbell counties. Since its launch, The Atlas has seen more than 1,400 users and nearly 12,000 data points have been downloaded.
Our 2022 Annual Report received a Bronze Award in the “Annual Report” category. Our report highlights BE NKY’s 2022 accomplishments and showcases the services we offer the region. In 2022, BE NKY won 19 projects, representing 2,356 new jobs and $292 million in capital investment.
About BE NKY Growth Partnership
BE NKY Growth Partnership, the economic development company for Northern Kentucky, provides businesses with the expertise they need to build opportunity in Boone, Kenton, and Campbell counties. We attract new business and elevate what’s already here to create innovative, forward-thinking, and attractive environments for companies and community success. We serve Northern Kentucky so that our community thrives through the creation of good jobs and a growing and diverse economy. We believe in Opportunity and Prosperity for All Northern Kentuckians. Visit www.BE-NKY.com for more information.
